Ruth Hatten
Animal Wellness Intuitive | Naturopath + Healer
Ancient healing wisdom woven into contemporary care for vibrant animal health and wellbeing.
Commercial Consulting & Brand Partnerships
Expert support for natural & holistic pet health brands
For pet food, supplement, and natural & holistic pet health brands seeking expert, integrity-led support in the development of natural, holistic dog and cat products — and in building credibility and trust around the products they bring to market.
My work supports businesses at different stages — from developing products that honour the whole animal — biologically, physiologically, and energetically — while remaining grounded in nutritional science and real-world manufacturing constraints, to partnering with established brands whose products align with my professional standards and approach to holistic animal wellness.
This is holistic animal wellness expertise brought into the commercial space — with integrity at its core.
Is this support right for your business?
This pathway is for businesses who:
-
Are committed to natural, low-toxic, whole-animal health
-
Want to avoid overly synthetic, fragmented or trend-driven formulations
-
Are developing holistic pet foods, supplements, or therapeutic products
-
Value depth, nuance, and long-term animal wellbeing over shortcuts
-
Want expert guidance that bridges traditional wisdom and modern science
This work is best suited to businesses committed to integrity-led, whole-animal health — not quick-turn or trend-driven formulations.
Holistic formulation, grounded in science
As a qualified animal nutritionist and animal naturopath, my work sits at the intersection of:
-
Natural and holistic health principles
-
Evidence-based nutrition and physiology
-
Practical, commercially viable product development
I bring a whole-animal lens to every project — considering digestion, nervous system health, detoxification pathways, immune balance, and long-term vitality, not just isolated nutrients.
Support may include:
-
Holistic product concept development
-
Ingredient selection aligned with natural health principles
-
Formulation guidance that prioritises biological appropriateness
-
AAFCO, NRC and FEDIAF analysis where relevant
-
Review of scientific and traditional herbal literature
-
Assessment of product integrity from a holistic health perspective
Every recommendation is made with the animal’s wellbeing — not marketing narratives — at the centre.
This is not conventional product development.
It is holistic formulation done properly.
A trusted specialist in natural pet health
I’ve worked with 75+ pet businesses across Australia and internationally, supporting the creation of:
-
Natural and holistic pet foods
-
Botanical and herbal supplements
-
Functional nutrition products
-
Low-toxic, whole-animal health formulations
Clients come to me because they want:
-
Depth over dilution
-
Integrity over greenwashing
-
Clear guidance through complexity
-
A practitioner who truly understands holistic animal health, not just ingredients
You’ll receive clear, professional documentation — including written reports and data summaries — designed for internal teams, ongoing reference, and confident decision-making.
Selected Clients & Collaborations
I’ve assisted a range of pet food, supplement, and natural health brands across Australia and internationally.
Insights for pet health businesses
Thoughts and insights on natural pet product formulation, product development and the commercial pet health industry.
Brand Partnerships for Natural Pet Health Businesses
For pet food, pet supplement and natural animal health businesses looking for support beyond product development, I also offer Brand Partnerships designed to build credibility, increase brand visibility and help educate pet guardians about high-quality natural and holistic pet products.
Brand Partnerships are available to businesses I have worked with directly, including pet products I have assisted in formulating, as well as select businesses whose products I have independently reviewed and am confident recommending.
As a qualified pet nutritionist and animal naturopath, I offer partnership opportunities that allow aligned businesses to draw on my professional expertise while reaching a highly relevant audience interested in natural pet health, animal nutrition and holistic wellness.
Depending on the partnership, support may include:
-
Use of select Ruth Hatten brand assets, including my name, professional bio, photos and personalised product quotes
-
Brand visibility and a direct website link on ruthhatten.com
-
Exposure to a highly relevant, niche audience of pet guardians interested in animal nutrition, natural pet health and wellness
-
Social media promotion and featured brand spotlights
-
Professionally written pet health and product-focused promotional content and videos
-
Priority collaboration opportunities
Three annual Brand Partnership tiers are available, with bespoke Brand Partnership packages also available for pet businesses requiring a more tailored approach.
Brand Partnerships are selective and only offered where products and businesses align with my professional standards and approach to natural and holistic animal wellness.
How we work together
Commercial consulting is offered:
-
On a project basis (e.g. formulation, review, or development support), or
-
As an ongoing advisory relationship, depending on your needs
Brand Partnerships are offered on an annual basis, with three partnership tiers available as well as bespoke packages tailored to your business and promotional needs.
Consulting support is provided via Zoom, phone, and email.
In-person meetings may be available at Noosa by arrangement.
If you’re building a brand rooted in natural and holistic animal health and want expert support that protects both the wellbeing of animals and the integrity of your brand, I’d love to explore whether we’re aligned.
Get in touch or book an initial chat to discuss how we could work together.