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Commercial Consulting

Advanced guidance in natural & holistic pet health product development

For pet food, supplement, and natural & holistic pet health brands seeking expert, integrity-led support in the creation of natural, holistic dog and cat products for retail sale.

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I specialise in helping businesses develop products that honour the whole animal — biologically, physiologically, and energetically — while remaining grounded in nutritional science and real-world manufacturing constraints.

 

This is not conventional product development.
It is holistic formulation done properly.

Is this support right for your business?

This pathway is for businesses who:

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  • Are committed to natural, low-toxic, whole-animal health

  • Want to avoid overly synthetic, fragmented or trend-driven formulations

  • Are developing holistic pet foods, supplements, or therapeutic products

  • Value depth, nuance, and long-term animal wellbeing over shortcuts

  • Want expert guidance that bridges traditional wisdom and modern science

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This work is best suited to businesses committed to integrity-led, whole-animal health — not quick-turn or trend-driven formulations.

Holistic formulation, grounded in science

As a qualified animal nutritionist and animal naturopath, my work sits at the intersection of:

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  • Natural and holistic health principles

  • Evidence-based nutrition and physiology

  • Practical, commercially viable product development

 

I bring a whole-animal lens to every project — considering digestion, nervous system health, detoxification pathways, immune balance, and long-term vitality, not just isolated nutrients.

 

Support may include:

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  • Holistic product concept development

  • Ingredient selection aligned with natural health principles

  • Formulation guidance that prioritises biological appropriateness

  • AAFCO, NRC and FEDIAF analysis where relevant

  • Review of scientific and traditional herbal literature

  • Assessment of product integrity from a holistic health perspective

 

Every recommendation is made with the animal’s wellbeing — not marketing narratives — at the centre.

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A trusted specialist in natural pet health

I’ve worked with 75+ pet businesses across Australia and internationally, supporting the creation of:

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  • Natural and holistic pet foods

  • Botanical and herbal supplements

  • Functional nutrition products

  • Low-toxic, whole-animal health formulations

 

Clients come to me because they want:

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  • Depth over dilution

  • Integrity over greenwashing

  • Clear guidance through complexity

  • A practitioner who truly understands holistic animal health, not just ingredients

 

You’ll receive clear, professional documentation — including written reports and data summaries — designed for internal teams, ongoing reference, and confident decision-making.

Selected Clients & Collaborations

I’ve assisted a range of pet food, supplement, and natural health brands across Australia and internationally.

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How we work together

Commercial consulting is offered:

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  • On a project basis (e.g. formulation, review, or development support), or

  • As an ongoing advisory relationship, depending on your needs

 

Support is provided via Zoom, phone, and email.
In-person meetings may be available at Noosa by arrangement.

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If you’re building a product rooted in natural and holistic animal health and want expert guidance that protects both the animal and the integrity of your brand, I’d love to explore whether we’re aligned.

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Get in touch or book an initial chat to discuss your project.

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